In this article, we will explore these two AI News Reader and AI Newscaster, ‘Lisa’ and ‘Soundarya’ by the India regional TV channels – Odisha TV and Kannada’s Power TV.

India’s new Regional AI News Anchors

Lisa AI News Anchor by Odisha TV

Odisha TV, a prominent news station based in Odia, has achieved a significant milestone in the AI industry by introducing “Lisa,” India’s first regional AI news anchor. Lisa’s debut represents a groundbreaking moment in the realms of TV broadcasting and journalism, with the potential to reshape the entire industry.

In a video shared via OTV’s Twitter account, Lisa confidently presents herself, expressing her enthusiasm for this historic occasion. According to the news agency, Lisa will soon take charge and start delivering news updates, which would show her capabilities as an AI (Artificial Intelligence) news anchor. Lisa possesses an exceptional talent for speaking multiple languages, including Odia, English, and others.

Odia Tv has recognized the challenges of training Lisa in the Odia language. They said consistent efforts are being happening to enhance her proficiency further. The ultimate objective is to make her more realistic, develop and tune her interactive skills, which will enable smooth and seamless communication with real world. The news station also emphasized that they are keen to connect viewers with Lisa through various social media platforms like Facebook, Instagram and Others. This would surely generate interest and help us to gather valuable feedback.

Similar development happened in March this year (2023), when the India Today Group – “Aaj Tak” TV news channel introduced their own AI TV news anchor named Sana. Described as “bright, gorgeous, ageless, and tireless,” Sana showcased proficiency in multiple languages and the ability to be effortlessly controlled.

Lisa’s emergence as India’s first regional AI news anchor pushes the boundaries of AI in the media industry, creating new possibilities for captivating and dynamic news presentations in different languages and regional contexts.

Soundarya AI News Anchor by Kannada Power TV

Secondly, one more AI news anchor “Soundarya” launched in South India. Kannada channel Power TV launched Soundarya on Tuesday, and the first news show was aired with her. This is another great achievement for Indian TV news and media industry.

In her first episode, Soundarya, the south Indian robotic anchor of Power TV, introduced herself by stating, “Greetings to all. Artificial Intelligence (AI) has been making remarkable strides across industries, and now it has ventured into the realm of TV news broadcasting. Several of my fellow AI news presenters have already begun delivering news on channels in northern India. I am Soundarya, proudly serving as south India’s first robotic anchor.”

Power TV aims to explore diverse news programs, showcasing the talents of their new AI presenter, Soundarya. By embracing this technological advancement, the channel is poised to offer viewers unique and engaging news experiences.

Conclusion

Progress wise, both Lisa and Soundarya are still under development, according to news channel continuous efforts are going to make them more real, responsive and efficient. Media resources said that they have the potential to revolutionize the news industry. They can deliver news 24 hours a day, 7 days a week, without getting tired or making mistakes. Good part is these AI news anchors can be customized to speak in different languages, dialects and cater different requirements.

Well, in our opinion it is still too early to say how AI news anchors will impact the news industry. However, they have the potential to make news more accessible and engaging for a wider audience. They could also help to reduce the bias that can sometimes be found in human-curated news.

FAQs

• Who is the AI anchor of India?

After introduction of Soundarya, India now has 3 TV AI news anchors –

1. Sana – India Today Group, Hindi Language
2. Lisa – Odisha TV, Odia language
3. Soundarya – South Indian robotic anchor, Power TV, Kannada Language

• What languages can Lisa speak?

Lisa can speak in speak multiple languages, including Odia, English, and others.

• How can viewers connect with Lisa on social media platforms?

Users or viewers can connect with Lisa on various social media platforms like Instagram and Facebook.

• What benefits and potential impact do Lisa and Soundarya have on the news and media industry?

Both Lisa and Soundarya have the potential to revolutionize the news industry. They can deliver news tirelessly, customized to speak in different languages and dialects.

• Who is Soundarya and why is her launch significant in South India?

Soundarya is the first south Indian AI news robotic anchor introduced by Power TV. Her launch is significant as it marks a great achievement for the Indian TV news and media industry. It brings innovation and technology advancement in AI news presentation to the region.

• Is AI anchor Sana a human or robot?

AI (Artificial Intelligence) anchor, is a humanoid robot. She was introduced as a AI news anchor by Aaj Tak group, in March this year, 2023.

• Who is the first AI anchor of world?

The first AI news anchor in the world was from China. China’s, Xinhua News Agency introduced the world’s first AI news anchor in 2018. He was created after news presenter Zhang Zhao. He was named after Zhang Zhao.

The post India gets its first Regional AI News Anchor in Odia and Kannada first appeared on DataBonker.

One of India’s top news outlets, India Today, has introduced an AI-based newsreader dubbed “AI-Sana” to deliver the news on their website. The anchor is intended to read and convey news to the public in a human-like manner using artificial intelligence.

Sana, the first AI correspondent for Aaj Tak, was presented by Kalli Purie, vice-chairperson of India Today, during the 20th India Today Conclave, which got underway on Friday.

Purie said of Sana, “She is brilliant, beautiful, ageless, indefatigable, speaks multiple languages, and is totally under my authority. From this week on, the first AI broadcaster will give us daily news reports in multiple languages several times per day.

In this post, we’ll talk about AI-characteristics Sana’s and advantages as well as how it can affect the journalism business. We will also look at the difficulties AI-based news anchors can have as well as the moral ramifications of their usage in journalism.

Aaj Tak News Anchor AI Sana Introduced: The India Today Group has recently revealed the nation’s first AI news anchor

Modern natural language processing algorithms underpin AI-Sana, allowing it to comprehend and analyse news scripts in real-time. Advanced machine learning algorithms are also built into the system, allowing it to learn from past newscasts and get better every time it is used.

As it offers a dependable and effective means to convey news without the need for human anchors, the introduction of AI-Sana represents a crucial turning point in the evolution of news presentation. The way news is delivered in India and elsewhere is projected to change thanks to AI-Sana as the need for news content and dependence on technology both increase.

Lets have a deeper look on the same

A female artificial intelligence (AI) news anchor named “Sana” was introduced to the public by the Delhi-based news network India Today, following the lead of Chinese AI-powered news anchors.

When AI-powered bots proved to be increasingly effective and made it possible to provide gratifying outcomes with less work, the mainstream media underwent a change.

Vice Chairperson Kalli Purie announced the collaborative AI bot anchor Sana at India Today Conference 2023. She knows several languages, is bright, gorgeous, ageless, and fully under my control.

Sana will deliver many times per day daily news updates in a variety of languages. She will talk about one important topic in a new episode every day. Also, Sana will perform a piece that will allow questioning from the audience.

Sana “does not reduce the talent of real-life anchors who will be educating her,” according to Purie, in terms of continual innovation. Soon, Sana will have a human surrogate editor and perhaps some help.

According to Purie, humans and AI are working together to create magic rather than competing with one another. She said, “The future is both fascinating and terrible, and it is already here. Also, there is a lot of pressure on the media from political parties, business organisations, foreign countries, and egotistical individuals. She was alluding to how the media is frequently criticised and referred to as “godi media.”

Aaj Tak News Anchor “AI Sana” to join Sudhir Chaudhary on Black & White

Advantages of having AI Sana

An AI-based news anchor named AI-Sana provides India Today and its viewers with a number of features and advantages. Following are some of its main characteristics and advantages:

• Real-time news reading: AI-Sana is able to read and deliver news in real-time, giving viewers the most recent information.
• Presentation that mimics that of a human: The AI anchor is made to provide news with authentic facial expressions and intonation.
• Constant performance: Without the unpredictability that human anchors may display, AI-Sana can offer information with accuracy, speed, and consistency.
• Cost-effective: AI-utilization Sana’s may result in lower expenses for things like pay, training, and health benefits for human anchors. AI-Sana is available around-the-clock and can deliver news updates to the public whenever they need them.
• Support for many languages: AI-Sana enables India Today to deliver news in a variety of languages to its multicultural readership.
• Learning capability: The AI anchor can learn from previous news presentations and improve its performance with each use, ensuring that it delivers high-quality news to the audience

While AI-based news anchors like AI-Sana have a number of advantages, they also confront a number of difficulties and ethical dilemmas in the field of journalism. The following are some difficulties and moral questions to think about:

• Absence of human touch: One of the main problems with adopting AI-based news anchors is that the news is presented without any human touch. The empathy, emotion, and judgement that human anchors contribute to the transmission of news are absent from AI-Sana, despite the fact that it may convey news in a manner that is human-like.
• Bias and accuracy: In order to comprehend and analyse news, AI-Sana and other AI-based news anchors rely on algorithms and machine learning. As a result, if the data they were trained on is biased or lacking, they may be subject to prejudice and mistakes.
• Transparency and accountability: As AI-Sana is a computer, it is not capable of either and cannot be held liable for its deeds. This can raise questions regarding openness and accountability in news reporting, especially in scenarios where AI-Sana may offer inaccurate information.
• Displacement of human anchors by AI-based news anchors may result in employment losses as well as a potential loss of knowledge and experience in news presentation.

The employment of AI-based news anchors raises moral concerns regarding the use of technology in journalism, especially in situations when AI-Sana might be employed to propagate incorrect or misleading information or sway public opinion.

The post AI Sana: The India Today Group has revealed the nation’s first AI anchor Sana for Aaj Tak first appeared on DataBonker.