Odisha TV, a prominent news station based in Odia, has achieved a significant milestone in the AI industry by introducing “Lisa,” India’s first regional AI news anchor. Lisa’s debut represents a groundbreaking moment in the realms of TV broadcasting and journalism, with the potential to reshape the entire industry.
In a video shared via OTV’s Twitter account, Lisa confidently presents herself, expressing her enthusiasm for this historic occasion. According to the news agency, Lisa will soon take charge and start delivering news updates, which would show her capabilities as an AI (Artificial Intelligence) news anchor. Lisa possesses an exceptional talent for speaking multiple languages, including Odia, English, and others.
Odia Tv has recognized the challenges of training Lisa in the Odia language. They said consistent efforts are being happening to enhance her proficiency further. The ultimate objective is to make her more realistic, develop and tune her interactive skills, which will enable smooth and seamless communication with real world. The news station also emphasized that they are keen to connect viewers with Lisa through various social media platforms like Facebook, Instagram and Others. This would surely generate interest and help us to gather valuable feedback.
Similar development happened in March this year (2023), when the India Today Group – “Aaj Tak” TV news channel introduced their own AI TV news anchor named Sana. Described as “bright, gorgeous, ageless, and tireless,” Sana showcased proficiency in multiple languages and the ability to be effortlessly controlled.
Lisa’s emergence as India’s first regional AI news anchor pushes the boundaries of AI in the media industry, creating new possibilities for captivating and dynamic news presentations in different languages and regional contexts.
Secondly, one more AI news anchor “Soundarya” launched in South India. Kannada channel Power TV launched Soundarya on Tuesday, and the first news show was aired with her. This is another great achievement for Indian TV news and media industry.
In her first episode, Soundarya, the south Indian robotic anchor of Power TV, introduced herself by stating, “Greetings to all. Artificial Intelligence (AI) has been making remarkable strides across industries, and now it has ventured into the realm of TV news broadcasting. Several of my fellow AI news presenters have already begun delivering news on channels in northern India. I am Soundarya, proudly serving as south India’s first robotic anchor.”
Power TV aims to explore diverse news programs, showcasing the talents of their new AI presenter, Soundarya. By embracing this technological advancement, the channel is poised to offer viewers unique and engaging news experiences.
Progress wise, both Lisa and Soundarya are still under development, according to news channel continuous efforts are going to make them more real, responsive and efficient. Media resources said that they have the potential to revolutionize the news industry. They can deliver news 24 hours a day, 7 days a week, without getting tired or making mistakes. Good part is these AI news anchors can be customized to speak in different languages, dialects and cater different requirements.
Well, in our opinion it is still too early to say how AI news anchors will impact the news industry. However, they have the potential to make news more accessible and engaging for a wider audience. They could also help to reduce the bias that can sometimes be found in human-curated news.
- Who is the AI anchor of India?
After introduction of Soundarya, India now has 3 TV AI news anchors –
- Sana – India Today Group, Hindi Language
- Lisa – Odisha TV, Odia language
- Soundarya – South Indian robotic anchor, Power TV, Kannada Language
- What languages can Lisa speak?
Lisa can speak in speak multiple languages, including Odia, English, and others.
- How can viewers connect with Lisa on social media platforms?
Users or viewers can connect with Lisa on various social media platforms like Instagram and Facebook.
- What benefits and potential impact do Lisa and Soundarya have on the news and media industry?
Both Lisa and Soundarya have the potential to revolutionize the news industry. They can deliver news tirelessly, customized to speak in different languages and dialects.
- Who is Soundarya and why is her launch significant in South India?
Soundarya is the first south Indian AI news robotic anchor introduced by Power TV. Her launch is significant as it marks a great achievement for the Indian TV news and media industry. It brings innovation and technology advancement in AI news presentation to the region.
- Is AI anchor Sana a human or robot?
AI (Artificial Intelligence) anchor, is a humanoid robot. She was introduced as a AI news anchor by Aaj Tak group, in March this year, 2023.
- Who is the first AI anchor of world?
The first AI news anchor in the world was from China. China’s, Xinhua News Agency introduced the world’s first AI news anchor in 2018. He was created after news presenter Zhang Zhao. He was named after Zhang Zhao.